Organic Search/SEO Process
Our Approach
The customer journey from our initial conversation to full steam ahead
Our SEO Company’s Proven Process
Discover the Gogetsol customer journey from start to full steam ahead
STEP 1: LEARNING ABOUT YOUR BUSINESS
A crucial initial step for a successful PPC and SEO campaign involves meticulous planning and thorough preparation. The better our understanding of your business, the more effectively we can execute our strategies.
On our discovery call, we will:
- Learn about your business.
- Listen to you to understand exactly what you want to achieve from the campaign.
- Understand what keywords you want to rank for on Google.
- Analyze the websites of your competitors whilst sharing our screen with you to show you exactly what they have done to get to where they are now.
- Determine how long it will take to achieve your desired results and the investment required to get you there.
STEP 2: KEYWORD RESEARCH
To gain insights into the current state of paid advertising and SEO within your industry, our dedicated in-house keyword research team conducts a thorough and customized research and analysis process for your unique campaign.
We search for often-overlooked, low-competition keyword opportunities and conduct a thorough examination of leading websites in the same niche to identify their primary keyword targets. Additionally, we perform an in-depth analysis of Google’s advertising statistics, drawing valuable insights from the data.
Next, we will identify the recommended keywords for you to focus on, leveraging our expertise and aligning them with your business goals.
STEP 3: SEO PROPOSAL VIDEO CALL
Once we’ve identified the most suitable keywords for your organic and paid campaigns and crafted the strategy, we’ll arrange a video proposal meeting to discuss our findings. During this session, we will provide you with a detailed outline of our approach to securing a prominent position for your business on the first page of Google.
During this call, we will:
- Review our approach to a successful SEO campaign.
- Discuss our paid ad strategy and how we suggest you optimize your ad budget.
- Present our keyword research findings to you, outlining the best approach for a strategy moving forward.
- Outline how our monthly and quarterly reporting process works, plus a live demo of our dashboard tool so you can monitor your campaign 24/7.
- Break down our suggestions for your budget, and the results we can generate.
- Run over our full terms of service.
STEP 4: WELCOME EMAIL
Ready to go?
Keep an eye on your Welcome Email, sent by our Founder, Mujahid Hussain. This email will include:
- A link to schedule a time and date to jump onto the official onboarding call to go over the strategy for the next quarter.
- A link to complete the direct debit mandate to allow for a seamless billing process.
Additionally, the email will feature the onboarding form that must be filled out before we commence the campaign. This form includes:
- The best email addresses for us to send our monthly reports to.
- Your website login details for us to make changes to your site.
STEP 5: ONBOARDING CALL
Prepare for a conference call with our entire team, where we will walk you through a tailor-made paid traffic and SEO strategy designed specifically for your business.
This call is important as it:
- Gives you complete clarity on what will be happening before the start of each campaign.
- Ensures we are all in agreement that our holistic strategy complements your goals.
- Allows you to oversee each campaign comfortably and understand exactly what we’re doing behind the scenes to get you results.
- Gives us another chance to show you how our 24/7 dashboard works, so you can monitor the progress of the campaign at any given time.
STEP 6: WEBSITE AUDIT & OPTIMIZATIONS
The first thing we will do after taking over the project is run a comprehensive manual SEO audit on your site.
This is essential to ensure that we’re not building your digital real estate on a weak foundation. Audit completed, it’s time to fix all of the problems we identified.
These optimizations may include:
- Optimizing title tags, URLs, meta descriptions, and content across all relevant pages of your website.
- Creating any new pages.
- Optimizing existing content.
- Managing duplicate pages.
- Consolidating multiple existing pages that may work better together.
- Optimizing internal links to boost the relevance of your target pages.
- Performing any other optimization work necessary, including page/website speed optimization, optimizing core web vitals, and so on.
STEP 7: ONWARDS – BLOG CREATION AND LINK BUILDING
The groundwork has been done, and just this first step will likely have had a huge positive effect on the performance of the entire site. Now, the work begins to increase the authority of your site.
Month in and month out, our content and link-building team will consistently:
- Conduct thorough keyword research to identify suitable blog topics, perform in-depth analysis of your competitors’ content within the same subject areas, and craft valuable content for each targeted keyword to enhance its usefulness to Google’s search users.
- Build relevant links to your website through organic outreach to other websites that we deem to be of high quality and relevant to either the industry or geographical area you are targeting. This helps improve your site’s authority.
We’re ready.
Are you?
Schedule a discovery call with our team today and discover how we can enhance your online visibility to drive higher organic traffic and achieve remarkable sales outcomes.